Art Gallery Brand
Coffee Shop Brand
Represent Clothing
'Passion Project'
Project Overview:
For the Spectrum Art Gallery, I aimed to design a logo and branding identity that reflected the vibrant and eclectic nature of its contemporary art collection. Inspired by the gallery's mission to celebrate diversity and creativity, I wanted the logo to evoke a sense of movement and energy, symbolizing the dynamic and ever-evolving art scene it represents.
Design Process:
The creative process began with sketches on paper, exploring abstract and modern motifs that could capture the gallery's essence. Once the concept was refined, I transitioned to Adobe Illustrator to bring the logo to life, experimenting with bold gradients and clean typography. The final design features a striking purple-pink gradient that embodies artistic expression and inclusivity, paired with sleek, modern type to ensure versatility across print and digital platforms.
Showcasing the Concept:
To provide the client with a complete vision, I created mockups in Photoshop, applying the logo across gallery signage, promotional materials, and digital assets. This presentation highlighted the logo’s adaptability and its ability to seamlessly integrate into various mediums, ensuring a cohesive brand identity. The chosen color palette—vibrant purples and pinks—was carefully selected to convey creativity and sophistication, perfectly aligned with the gallery's branding goals.
Reflection:
This project was an exciting exploration of how design can communicate a brand’s values and identity. By combining abstract elements with contemporary aesthetics, I was able to deliver a bold and cohesive branding solution that embodies Spectrum Art Gallery's inclusive and dynamic spirit.
Project Overview:
For the Spectrum Art Gallery, I aimed to design a logo and branding identity that reflected the vibrant and eclectic nature of its contemporary art collection. Inspired by the gallery's mission to celebrate diversity and creativity, I wanted the logo to evoke a sense of movement and energy, symbolizing the dynamic and ever-evolving art scene it represents.
Design Process:
The creative process began with sketches on paper, exploring abstract and modern motifs that could capture the gallery's essence. Once the concept was refined, I transitioned to Adobe Illustrator to bring the logo to life, experimenting with bold gradients and clean typography. The final design features a striking purple-pink gradient that embodies artistic expression and inclusivity, paired with sleek, modern type to ensure versatility across print and digital platforms.
Showcasing the Concept:
To provide the client with a complete vision, I created mockups in Photoshop, applying the logo across gallery signage, promotional materials, and digital assets. This presentation highlighted the logo’s adaptability and its ability to seamlessly integrate into various mediums, ensuring a cohesive brand identity. The chosen color palette—vibrant purples and pinks—was carefully selected to convey creativity and sophistication, perfectly aligned with the gallery's branding goals.
Reflection:
This project was an exciting exploration of how design can communicate a brand’s values and identity. By combining abstract elements with contemporary aesthetics, I was able to deliver a bold and cohesive branding solution that embodies Spectrum Art Gallery's inclusive and dynamic spirit.
Project Overview:
For the Spectrum Art Gallery, I aimed to design a logo and branding identity that reflected the vibrant and eclectic nature of its contemporary art collection. Inspired by the gallery's mission to celebrate diversity and creativity, I wanted the logo to evoke a sense of movement and energy, symbolizing the dynamic and ever-evolving art scene it represents.
Design Process:
The creative process began with sketches on paper, exploring abstract and modern motifs that could capture the gallery's essence. Once the concept was refined, I transitioned to Adobe Illustrator to bring the logo to life, experimenting with bold gradients and clean typography. The final design features a striking purple-pink gradient that embodies artistic expression and inclusivity, paired with sleek, modern type to ensure versatility across print and digital platforms.
Showcasing the Concept:
To provide the client with a complete vision, I created mockups in Photoshop, applying the logo across gallery signage, promotional materials, and digital assets. This presentation highlighted the logo’s adaptability and its ability to seamlessly integrate into various mediums, ensuring a cohesive brand identity. The chosen color palette—vibrant purples and pinks—was carefully selected to convey creativity and sophistication, perfectly aligned with the gallery's branding goals.
Reflection:
This project was an exciting exploration of how design can communicate a brand’s values and identity. By combining abstract elements with contemporary aesthetics, I was able to deliver a bold and cohesive branding solution that embodies Spectrum Art Gallery's inclusive and dynamic spirit.
Project Overview:
This rebranding project aimed to transform a local coffee shop’s dated logo into a sleek, modern identity that could work across multiple mediums, from signage to packaging. The new design needed to appeal to a younger, trendier audience while maintaining a warm and inviting artisan feel, setting the foundation for the shop’s planned expansion into a nationwide brand.
Design Process:
The process began with a series of hand-drawn sketches exploring potential ideas, including abstract elements such as coffee cups and beans. After refining the strongest concepts, I transitioned to Adobe Illustrator to develop a clean, geometric monogram design. The final logo prominently features a bold “M” that conveys sophistication and scalability, ensuring it works seamlessly on everything from storefronts to coffee cups.
Final Touches:
To enhance brand recognition, the typography was kept modern and minimal, and a monochrome version of the logo was created to ensure versatility. The design combines simplicity with memorability, making it suitable for packaging, signage, and promotional materials. Mockups were produced to showcase how the logo would appear on coffee cups, bags, and storefronts, solidifying its polished and professional appeal.
Reflection:
This project was a rewarding exercise in balancing aesthetic appeal with functionality. The new logo achieves the client’s goal of creating a recognizable and scalable identity while elevating the brand to reflect its artisan roots and contemporary aspirations.
Project Overview:
This redesign of Metallica’s "Fuel" single cover art was a passion project aimed at translating the high-octane energy of the original design into a bold graphic for the Represent Streetwear line. The goal was to maintain the essence of the original while modernizing it for use on a black T-shirt, appealing to both music and streetwear enthusiasts.
Design Process:
The project began by replicating the Metallica logo, using the correct font and modifying it for a sharp and authentic 3D effect. For the centerpiece, I sourced AI-generated images of muscle cars to match the theme of power and speed. After selecting the most fitting image, I refined it in Photoshop, adjusting hues, lighting, and curves to create a cohesive and vibrant composition.
Final Touches:
The final design emphasized the intense, fiery energy of the song with dynamic lighting effects and a vibrant color palette, ensuring a striking visual impact. To suit the Represent Streetwear aesthetic, I distressed the artwork and removed true black tones, adding noise to achieve a vintage, worn look that complemented the brand’s signature style.
Showcasing the Design:
Mockups were created to visualize the design on T-shirts, ensuring the artwork aligned seamlessly with the streetwear vibe. Additionally, a promotional video was produced to showcase the energy and aesthetic of the final piece, effectively tying the artwork to both Metallica’s legacy and the Represent brand’s modern audience.